Simon Penny – Medium

Simon Penny

Simon Penny
in
Bootcamp

Living Between Worlds: Navigating Our Virtually Digital Reality

Are we truly present in the moment, or are we merely observers through the lens of our screens?

Jan 9

An image of a couple standing back to back. The female on the left is wearing a VR headset and is absorbed into a virtual world. The male on the right is looking at his phone and is absorbed into a different kind of virtual world. The images are grayscale and set against an orange background.

Jan 9

Simon Penny

How do you measure a service?

The objective of service design is to deliver services which help people to do something they need to do in a way that makes it easy for…

Oct 18, 2022

How do you measure a service?

Oct 18, 2022

Simon Penny

What is (good) service design?

Service Design has come a long way since the Service Design Network was founded back in 2004, the same year that the Design Council also…

Oct 11, 2022

What is (good) service design?

Oct 11, 2022

Simon Penny

Are You Solving The Right Problems?

Picture the scene, you’re in a meeting room with a group of colleagues — part of a crack team brought together to draw up a plan around…

Mar 20, 2022

Are You Solving The Right Problems?

Mar 20, 2022

Simon Penny

What is a Service Blueprint?

Right now, all over the world, there are organisations that are in the middle of transforming the way they work. Services are being…

Mar 16, 2022

What is a Service Blueprint?

Mar 16, 2022

Simon Penny

The Importance of Storytelling in Design

The ability to construct and share stories is one of those things that make us humans, well, human. Storytelling is an innate…

May 15, 2021

Grey-scale image showing 5 stacked books against a briht blue background.

May 15, 2021

Simon Penny
in
UX Collective

The difference between customer segmentation and customer personas

The service design toolkit consists of a number of different tools which have been borrowed and adapted from a range of disciplines…

Apr 29, 2021

Grey-scale cross-sectional image of an orange showing segments, set against a vivid lime green background.

Apr 29, 2021

Simon Penny
in
UX Collective

Public service design is about more than aesthetics

One of the most useful statements I’ve read about design was quoted in a Design Commission report into the impact of design on the public…

Sep 29, 2020

Black and white Helvetica typeset poster handing by two clips and set against a pink background

Sep 29, 2020

Simon Penny

Planning Qualitative Research to Inform Service Design

In a previous blog, I explored the need to balance different types of research during design activity. In this post, I specifically want…

Aug 11, 2020

Mug of tea from above, set against an orange background

Aug 11, 2020

Simon Penny

Finding The Right Balance in Human-Centred Design Research

Human-centred design is a structured process for solving problems through collaboration and creativity. As the name suggests, it’s also a…

Aug 6, 2020

Finding The Right Balance in Human-Centred Design Research

Aug 6, 2020

Simon Penny

Simon Penny

Design Leadership. Service Designer at SPARCK. Formerly lead design roles in-house with Local Gov, NHS and Housing. Founder CheekyGuerrilla and GSJShrewsbury.

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