Simon PennyinBootcampLiving Between Worlds: Navigating Our Virtually Digital RealityAre we truly present in the moment, or are we merely observers through the lens of our screens?Jan 9Jan 9
Simon PennyHow do you measure a service?The objective of service design is to deliver services which help people to do something they need to do in a way that makes it easy for…Oct 18, 2022Oct 18, 2022
Simon PennyWhat is (good) service design?Service Design has come a long way since the Service Design Network was founded back in 2004, the same year that the Design Council also…Oct 11, 2022Oct 11, 2022
Simon PennyAre You Solving The Right Problems?Picture the scene, you’re in a meeting room with a group of colleagues — part of a crack team brought together to draw up a plan around…Mar 20, 2022Mar 20, 2022
Simon PennyWhat is a Service Blueprint?Right now, all over the world, there are organisations that are in the middle of transforming the way they work. Services are being…Mar 16, 2022Mar 16, 2022
Simon PennyThe Importance of Storytelling in DesignThe ability to construct and share stories is one of those things that make us humans, well, human. Storytelling is an innate…May 15, 2021May 15, 2021
Simon PennyinUX CollectiveThe difference between customer segmentation and customer personasThe service design toolkit consists of a number of different tools which have been borrowed and adapted from a range of disciplines…Apr 29, 2021Apr 29, 2021
Simon PennyinUX CollectivePublic service design is about more than aestheticsOne of the most useful statements I’ve read about design was quoted in a Design Commission report into the impact of design on the public…Sep 29, 2020Sep 29, 2020
Simon PennyPlanning Qualitative Research to Inform Service DesignIn a previous blog, I explored the need to balance different types of research during design activity. In this post, I specifically want…Aug 11, 2020Aug 11, 2020
Simon PennyFinding The Right Balance in Human-Centred Design ResearchHuman-centred design is a structured process for solving problems through collaboration and creativity. As the name suggests, it’s also a…Aug 6, 2020Aug 6, 2020