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Simon Penny

Published in
Bootcamp

Adding Mindsets to Your Service Design Toolkit

A mindset is the underlying framework through which we interpret, process, and respond to life. It’s a set of beliefs, attitudes, and…

Nov 4, 2024

A greyscale image of a Kilner-style glass jar containing a human brain, labelled as such, set against a rich blue background.

Nov 4, 2024

Published in
Bootcamp

Living Between Worlds: Navigating Our Virtually Digital Reality

Are we truly present in the moment, or are we merely observers through the lens of our screens?

Jan 9, 2024

An image of a couple standing back to back. The female on the left is wearing a VR headset and is absorbed into a virtual world. The male on the right is looking at his phone and is absorbed into a different kind of virtual world. The images are grayscale and set against an orange background.

Jan 9, 2024

How do you measure a service?

The objective of service design is to deliver services which help people to do something they need to do in a way that makes it easy for…

Oct 18, 2022

How do you measure a service?

Oct 18, 2022

What is (good) service design?

Service Design has come a long way since the Service Design Network was founded back in 2004, the same year that the Design Council also…

Oct 11, 2022

What is (good) service design?

Oct 11, 2022

Are You Solving The Right Problems?

Picture the scene, you’re in a meeting room with a group of colleagues — part of a crack team brought together to draw up a plan around…

Mar 20, 2022

Are You Solving The Right Problems?

Mar 20, 2022

What is a Service Blueprint?

Right now, all over the world, there are organisations that are in the middle of transforming the way they work. Services are being…

Mar 16, 2022

What is a Service Blueprint?

Mar 16, 2022

The Importance of Storytelling in Design

The ability to construct and share stories is one of those things that make us humans, well, human. Storytelling is an innate…

May 15, 2021

Grey-scale image showing 5 stacked books against a briht blue background.

May 15, 2021

Published in
UX Collective

The difference between customer segmentation and customer personas

The service design toolkit consists of a number of different tools which have been borrowed and adapted from a range of disciplines…

Apr 29, 2021

Grey-scale cross-sectional image of an orange showing segments, set against a vivid lime green background.

Apr 29, 2021

Published in
UX Collective

Public service design is about more than aesthetics

One of the most useful statements I’ve read about design was quoted in a Design Commission report into the impact of design on the public…

Sep 29, 2020

Black and white Helvetica typeset poster handing by two clips and set against a pink background

Sep 29, 2020

Planning Qualitative Research to Inform Service Design

In a previous blog, I explored the need to balance different types of research during design activity. In this post, I specifically want…

Aug 11, 2020

Mug of tea from above, set against an orange background

Aug 11, 2020

Finding The Right Balance in Human-Centred Design Research

Human-centred design is a structured process for solving problems through collaboration and creativity. As the name suggests, it’s also a…

Aug 6, 2020

Finding The Right Balance in Human-Centred Design Research

Aug 6, 2020

Published in
UX Collective

What’s the difference between a Prototype, Test, and Pilot?

So, it took 8 months of meetings and discussion behind closed doors to plan it, an evening of ‘consultation’ with customers to communicate…

Jul 10, 2020

Header image shows a crazy scientist holding a flask of liquid against a bright pink background.

Jul 10, 2020

Published in
UX Collective

Navigating through the design process

Using human-centred design to solve problems or exploit opportunities requires us to adopt a formal process in order to achieve a better…

Jul 6, 2020

Header image shows a farm gate on a bold blue background with a double diamond pattern highlighted with a white line.

Jul 6, 2020

Published in
UX Collective

Evidence or Intuition: informing the design process

So, you’ve been making observations and you’ve got a hunch that there is a better way of doing something; you’re itching to start work but…

Jun 30, 2020

Header image shows a woman in deep thought against a bright green background.

Jun 30, 2020

6 Roles to Consider as Part of Your Stakeholder Management Strategy

So, you’ve been working on this project for weeks now; from the start you’ve been dogged by sketchy briefs, confused over who needs to be…

Jun 18, 2020

6 Roles to Consider as Part of Your Stakeholder Management Strategy

Jun 18, 2020

Innovation and Design Tools: Inspiration Sessions

Inspiration awakens us to new possibilities by allowing us to embrace our curiosity, move beyond our day to day activity and challenge the…

Jun 12, 2020

Innovation and Design Tools: Inspiration Sessions

Jun 12, 2020

The office is dead long live the office

Just 3 months ago the office was a bustling hive of activity. But one day in the spring of 2020, all of that changed.

May 27, 2020

Broken office chair shown in grey scale on a bright pink background.

May 27, 2020

Can Social Distancing Bring Us All Closer Together?

To say it’s been an odd couple of weeks in the UK is an understatement. Indeed, for some parts of the world, it’s been an odd couple of…

Mar 25, 2020

Can Social Distancing Bring Us All Closer Together?

Mar 25, 2020

Self Service: Help or Hindrance?

We’ve come a long way since the first vending machines started appearing on railway station platforms in the late 1880s. More recently, in…

Sep 12, 2018

Self Service: Help or Hindrance?

Sep 12, 2018

Informing Design: A Glimpse Of The Future

“We really don’t think about the future, in any formal sense, with sufficient frequency. Live in the moment by all means, but take time…

Jun 7, 2018

Informing Design: A Glimpse Of The Future

Jun 7, 2018

Simon Penny

Simon Penny

Design Leadership. Service Designer at SPARCK. Formerly lead design roles in-house with Local Gov, NHS and Housing. Founder CheekyGuerrilla and GSJShrewsbury.

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